Amazon FBA Q4 - Holiday Deadlines for Amazon FBA Sellers 2017

Amazon Revenue by Quarter

Q4 is the most lucrative season of the year for Amazon sellers. Sales and profits seem to go through the roof as more and more people buy stuff online for the holidays. On Amazon, Q4 accounts for about 40% of the total revenue generated in a year. This alone should motivate any seller to get things right for Q4. Although summer is just upon us, now is the time to start planning ahead.

Important For All New FBA Sellers - Create A Seller Account

If you are new to Amazon it’s probably time to create a seller account with Amazon. Last year Amazon closed out all new sellers that had not created an inbound shipment prior to October 10th. All new sellers who missed this deadline were not allowed to sell on Amazon until after December 19th. 

Our recommendation is to have a month’s margin of safety in case the deadline gets moved to a prior date. As Amazon runs out of space in their fulfillment centers and need to reserve capacity for their current sellers during the 4th quarter, it is first-come, first served.

Apply for eligibility in new product categories

Having the option to adapt to any untapped demand will give you a competitive advantage over your competitors. However, getting an approval to sell in a new category during the holiday season is usually experienced as more difficult than during the rest of the year. We therefore recommend that you become eligible to sell in new categories already now.

Ship Early

If you want to have your products stocked at Amazon’s fulfillment centers before Black Friday and Cyber Monday, your shipments will need to leave the port of origin by the following dates:

  • September 27, 2017 for sea freight

  • October 27, 2017 for air freight

This means that you should initiate the production of your new items ASAP if you are planning to send over a large quantity. These dates should leave you with enough time for any shipping-related issues. Events like unexpected exams or crowded ports do happen from time to time and are usually magnified before and during the holidays.

Communicate with Your Supplier About Amazon Regulations

Amazon have dozens of regulations for inbound shipments, however the most common requirements are actually not that difficult and can easily be managed by your supplier. Having your supplier prepping the goods will help you save time at your freight forwarders warehouse and at Amazon's fulfillment center, in addition to cost. To make this process less daunting we have now created a PDF guide which can be handed to the supplier before they start prepping your products. This way you can ensure that they are doing this under correct guidance. We have also written a blog post in which we  go through some of the requirements. The blog post can be found here

Reach Out To Us

Plan ahead by reaching out to one of our consultantsOur team is specialized on Amazon shipments and know all about Amazon's requirements under the TOS. We would be glad to help answer any Amazon related question you might have and would love to share our free prep guide which can be handed to your supplier totally free.

If you have questions or if you need help with shipping from your supplier to Amazon, please feel free to contact us at, or visit our homepage to learn more about our FBA shipping services.

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1 comment

  • Hi,

    Thank you for this post, its definitely helpful. I cannot seem to find the PDF you mentioned that I would would hand to my supplier, could you please tell me where to find this?

    Thanks in advance!

    Eugene Khanutin

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